Image Stories

Image Stories

Image lead story telling for the Natural History Museum 

the museum at wartime responsive image story

The museum’s captivating imagery are major drivers for engagement, but the natural world doesn’t fit in neat boxes and articles were underwhelming. Implementing a new responsive grid, with a variety of presentation options for multiple image formats, allowing images to stretch where space allows.

mocking up a variety of image layout options overlaying a 12 column grid

Team

Pair designing with developers and content editors to build flexible modular CMS templates to enable richly illustrated stories showcasing our fabulous imagery whatever shape or size. 

Outcomes

The new format allowed us to create richly illustrated stories showcasing our fabulous imagery whatever shape or size. Resulting in huge increases in engagement over our stardard template:

  • 50% time on page
  • 300% social sharing
  • 10% scroll depth
  • 600% page views