Image lead story telling for the Natural History Museum
The museum’s captivating imagery are major drivers for engagement, but the natural world doesn’t fit in neat boxes and articles were underwhelming. Implementing a new responsive grid, with a variety of presentation options for multiple image formats, allowing images to stretch where space allows.
Pair designing with developers and content editors to build flexible modular CMS templates to enable richly illustrated stories showcasing our fabulous imagery whatever shape or size.
The new format allowed us to create richly illustrated stories showcasing our fabulous imagery whatever shape or size. Resulting in huge increases in engagement over our stardard template:
- + 50% time on page
- +300% social sharing
- +10% scroll depth
- +600% page views